Our Story
Creating genuine Italian pizza with passion since 1985
From Naples to Your Neighborhood
'Crust & Ember Pizzeria began with a simple aim: to bring true Neapolitan pizza to London. Established by the Smith family in 1985, our pizzeria started as a small, family-run spot with recipes passed down through generations.
Oliver Smith, our founder, learned the art of pizza-making during travels across Italy, studying under master pizzaiolos in Naples—the birthplace of pizza. When she returned to the UK, she was determined to recreate the magic of authentic Italian pizza, using traditional methods and the finest ingredients.
What began as a modest 12-seat pizzeria has grown into a beloved local institution, yet our commitment to quality and authenticity has never wavered. We still rely on wood-fired oven techniques, make our dough fresh daily, and source top-quality ingredients wherever we can find them.
Today, 'Crust & Ember Pizzeria remains a family-owned business, with the second generation of the Smith family now leading our dedicated team. While we’ve embraced some modern improvements, the core of our business stays the same: crafting delicious, genuine pizza that brings people together.
Our Values
Quality Ingredients
We source the freshest, highest-quality ingredients, collaborating with local farmers and Italian importers to ensure authentic flavors.
Traditional Methods
Our pizzas are crafted using time-honored techniques, with dough fermented for 48 hours and baked in authentic wood-fired ovens.
Community Focus
We’re more than just a restaurant—we’re an active part of our community, supporting local initiatives and welcoming everyone with warmth.
Sustainability
We’re committed to environmentally responsible practices, from reducing food waste to using eco-friendly packaging and supporting sustainable farming.
Meet Our Team
The passionate people behind our delicious pizzas
Oliver Smith
Owner & Head Chef
Second-generation owner who trained in Naples and has been refining our recipes for over 15 years.
Elena Rossi
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, specializing in seasonal specialties.
Marco Bianchi
Master Pizzaiolo
Born in Naples, Marco has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Amelia Carter
Restaurant Manager
Ensures every guest has an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Lucas Chen
Sommelier & Beverage Director
Curates our beverage program, focusing on Italian-inspired juices options and perfect pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside of Italy. The crust is wonderfully chewy with those charred spots that only a wood-fired oven can create.
Ethan Carter
I love that 'Crust & Ember Pizzeria uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Zoe Carter
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... simply heavenly, as the name suggests. Don’t miss the Truffle Mushroom pizza!
Daniel Garcia
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2018-2022
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere